Amazon Prime Changes its Cancellation Practice

Following a dialogue with the European Commission and national consumer protection authorities, Amazon has committed to bringing its cancellation practices in line with EU consumer rules.

The platform will enable consumers from the EU and EEA to unsubscribe from Amazon Prime with just two clicks, using a prominent and clear cancel button. This change was necessary to comply with the EU rules on consumer protection and, in particular, with the Unfair commercial practices Directive.

 Previously, to cancel their subscription, consumers had to scroll through multiple pages containing distracting information and unclear button labels. As a first measure resulting from this dialogue initiated in 2021, Amazon started making changes to its Prime web interface, labelling the cancel button more clearly and shortening the explanatory text.

You can reach further information here.

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