Duyurular

The Overview of E-Commerce in Türkiye Report Has Been Published

The Overview of E-Commerce in Türkiye Report (“Report”) prepared by the Ministry of Trade and containing key data for 2024, has been made publicly available.

The Report provides in summary, explanations on the following matters;

  • According to the Report, the e-commerce volume in Türkiye increased by 61.7% in 2024, exceeding TRY 3 trillion.

 

  • The retail e-commerce volume reached TRY 1.6 trillion, with approximately 1.85 billion transactions recorded.

 

  • In USD terms, the e-commerce volume showed a 274% increase.

 

  • The share of e-commerce in gross domestic product (GDP) stood at 6.5%.

 

  • The apparel, footwear, and accessories sector recorded the highest volume, amounting to TRY 301.3 billion.

 

  • Quick commerce grew by 98.1% compared to the previous year, reaching TRY 249.8 billion in 2024.

 

  • The age group that spent the most was 30–34 years.

 

  • 58% of the total expenditure was made by women.

 

  • The peak shopping period was identified as Saturdays between 10:00 and 19:00.

 

  • The provinces with the highest e-commerce adoption were İstanbul, Kayseri, and İzmir.

 

This Report which provides valuable insights into consumer behavior, digital transformation, and market dynamics underscores the growing role and potential of e-commerce in Türkiye’s economy.

 

You can access the full text of the Report (in Turkish) here.

 

Kind regards,

Zumbul Attorneys-at-Law

info@zumbul.av.tr


All information and documents on our website have been prepared by Zumbul Attorneys at Law for general informational purposes only, in accordance with the Attorneyship Law, other relevant legislation and the Professional Rules of Attorneyship of the Union of Turkish Bar Associations. These publications are not intended for advertising or commercial purposes. The information and documents provided are of a general nature and under no circumstances, do they guarantee or warrant that the content is complete, accurate, up-to-date, or reliable. You should not rely on the information and documents on this website without first consulting a lawyer or expert. The links included in our website’s publications are sourced from publicly available materials and are provided solely for the convenience of visitors in accessing additional information. These links do not constitute any form of recommendation or endorsement of the linked persons, institutions or organizations. The information on this website does not in any way constitute legal advice or establish an attorney-client relationship with visitors to the site. All content on this website is the property of by Zumbul Attorneys at Law, and no content may be copied, reproduced, or used without prior written permission.