An Investigation Has Been Initiated Against Google by the Turkish Competition Board

The Turkish Competition Board (“the Board”) has initiated an investigation against Google pursuant to Article 41 of Law No. 4054 on the Protection of Competition (“the Law”) to determine whether Google has violated the provisions of the Law.

The investigation was launched to assess whether Google has abused its dominant position in the field of online advertising through its “Performance Max” campaign. Introduced by Google in 2021, the campaign enables advertisers to access all advertising spaces on the platform through a single campaign. Within the scope of the investigation, the Board will examine whether Google has leveraged its power in the relevant market to other advertising services, engaged in unfair practices against advertisers, or restricted competition through data combination.

The investigation is still ongoing and has not yet been concluded.

You can access the full text of the Board’s public announcement regarding the investigation here. (in Turkish)

Kind regards,

Zumbul Attorneys-at-Law

info@zumbul.av.tr

All information and documents on our website have been prepared by Zumbul Attorneys at Law for general informational purposes only, in accordance with the Attorneyship Law, other relevant legislation and the Professional Rules of Attorneyship of the Union of Turkish Bar Associations. These publications are not intended for advertising or commercial purposes. The information and documents provided are of a general nature and under no circumstances, do they guarantee or warrant that the content is complete, accurate, up-to-date, or reliable. You should not rely on the information and documents on this website without first consulting a lawyer or expert. The links included in our website’s publications are sourced from publicly available materials and are provided solely for the convenience of visitors in accessing additional information. These links do not constitute any form of recommendation or endorsement of the linked persons, institutions or organizations. The information on this website does not in any way constitute legal advice or establish an attorney-client relationship with visitors to the site. All content on this website is the property of by Zumbul Attorneys at Law, and no content may be copied, reproduced, or used without prior written permission.