Italian Data Protection Authority fines 26.5 million Euro to Enel Energia due to Aggressive Telemarketing

The European Data Protection Board (“EDPB”) has published on 8 February 2022, the Italian Data Protection Authority (“The Italian SA”,) which is dated 16 December 2021, it imposed a fine amounting to EUR 25,513,977. Enel Energia was ordered to bring all processing of data by its sales network into compliance. It will have to implement further technical and organizational measures to handle data subjects’ requests to exercise their rights.

The decision was issued following complex inquiries the SA had started on account of hundreds of complaints by users who had received unsolicited calls made on behalf of Enel Energia, some of them based on pre-recorded messages.

The inquiries by the SA showed pervasive as well as increasingly invasive reliance on unsolicited promotional calls without the required consent, addressed to off-directory users or users listed in the opt-out register; additionally, the feedback to users’ requests to access their data or to object to processing for marketing purposes was delayed or missing altogether.

The Italian SA imposed a fine amounting to EUR 25,513,977.

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Zumbul Attorneys at Law

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