ICO Imposes the Largest Fine to Tackle Illegal Pension Cold Calls

On the 1th of December, the Information Commissioner’s Office ("ICO") imposed a fine EB Associates Group Limited £140,000 for instigating over 107,000 illegal cold calls to people about pensions.

The Government banned the practice of making pension cold calls in 2019, to try and stop people being scammed out of their life savings.

The ICO investigation showed that the EB Associates-instigated marketing campaign made 107,003 illegal pension cold calls between 11 January 2019 and 30 September 2019. The ICO found that EB Associates did not have the valid consent - freely given, specific and informed – to instigate the making of these calls. The ICO concluded that EB Associates contracted the lead generators to make the calls, knowing the cold calling ban was in place, in order to try and bypass the law.

EB Associates Group Limited has been fined £140,000.

You can reach the further information here.


Kind regards,

Zumbul Attorneys at Law